Founder and CEO
Co-founder and Brand Curator
To inspire women to expand the boundaries of their style.
Say hello to Boundarie_
We were tired of shopping and feeling like we only had two choices for our wardrobes: cheap and trendy or expensive and impractical. There was no reliable source for options that balanced quality and style in a way that felt right for our evolving lifestyles. Ones that now encompassed careers, motherhood, and so much more.
So we built it. Combining Payal’s business acumen and Ketki’s years of fashion experience, we created Boundarie_. A curated shop of brands that value versatility, innovative design and comfort the same ways we do, with products that can keep up with the diversity of our lives and yours. A place where combining fashion and function isn’t nice-to-have, it’s a must-have.
Through versatility, we discovered slow fashion and realized we could use Boundarie_ to support our existing passion for the environment. So we seek out value-driven brands and make styling a fundamental part of our business, showing women everywhere that they can do more with less.