Inside Boundarie_

Boundarie_ is more than just another fashion e-tailer. It’s a place of discovery, where self-assured women who know exactly what they want and need from their wardrobes come to find it. By encouraging style-conscious women to do more with less, Boundarie_ brings our core values of versatility and slow fashion to life.

Featuring a selection of exclusive brands from around the world, Boundarie_ curates exceptional products that balance superior quality, comfort, and price. With sights set on serving the GCC and beyond, we inspire women from all over to push the boundaries of their style by showing every item on site as part of three completely shoppable looks.

Boundarie_ provides a home for like-minded brands to capture the attention of conscientious consumers under one seamless, easy-to-shop e-commerce platform. We champion values of sustainability and quality at every step of the Boundarie_ experience, from the development of our in-house label BNDR_ right down to our low waste packaging efforts.

Boundarie_ is a part of Pinca Trading LLC. A master of high-quality design and distribution, PINCA has been operating in the MENA region for over nine years lead by Founder and Managing Director Payal Mirchandani.

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